
When conditions keep changing, the instinct is often to add more: more people, more technology, more process, more leadership attention. But companies can become more capable without becoming more effective.
The guide helps your leadership team slow that reflex just long enough to compare what each of you is seeing. In 20 minutes, one question can expose where your views align, where they differ and where the answer may not yet be clear.
Use one question. Give it 20 minutes. See whether your leadership team is working from the same picture.
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MEET DAVID
David Edward is a speaker, strategist, and founder of Strategic Initiatives Group. He works with CEOs, executives, and business owners to solve the performance gap that appears when capable companies become harder to run as they grow. Drawing on three decades across brand, strategy, leadership, culture, and human potential, David focuses on the conditions that help people think clearly, make better decisions, collaborate effectively, and deliver performance that holds under pressure.

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